Seminar: Passive income and social media use for tattoo artists

13912592_10153856265657712_6602799035210498873_nSeminar: Passive income and social media use for tattooers.

Even though we all make our daily bread tattooing, we all are also human beings, living inside bodies that can get broken or worn. When you’ve got slow times or an injury or illness, passive income is a good backup, and if done properly it will complement and improve your work on skin.

If you’re using social media at all- to share your tattoo work – or if you would like to start selling your other artwork online to reach a wider audience- this class is for you.

If you see the internet ad social media as a chore, hate pinterest, and fear theft- this class is for you.

Learn to use social media properly — without compromising your copyright.

This class relates to the sale of secondary mediums beyond tattooing, and will go over the relationship between your existing client base and the collectors who will buy your work on paper rather than skin.

We’ll cover print-on-demand services, pros and cons of social media use, networking as a strategy to find collectors, consolidating your media management, and getting more reach with your work online.

Seminar text and cheatsheet handout packet, aftercare instructions, and legal consent form templates included.

Video seminar is live!


This streaming video contains about 2/3 of the information I present in my seminar. You can stream it as much as you like, pause and play, rewind, and take notes all you want.
If you’ve taken my seminar in person, email me to get the free version of this. If you stream this and wish to take my seminar in person, email me and you will get a discount when you attend!

All feedback is welcome. I hope this information helps you- it’s hard-won.

 

so, you want a lot of words in your tattoo.

19505_10152948236462712_9141122821601630296_nTattoos of lettering are classic, of course. There’s nothing wrong with getting words tattooed on you. Sometimes, though, you can overdo it.

(This woman did not overdo it.)

 

For example, let’s say there’s a poem you really like. It’s four lines long. It goes like this:

Brave men who work while others sleep,
Who dare while others fly…
They build a nation’s pillars deep
And lift them to the sky.
(Emerson)

Or, another example:

The woods are lovely, dark, and deep,
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.
(Frost)

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sometimes you really do want to dedicate a lot of skin to words. that’s ok, too, but only if it’s a flatter area where curving muscle won’t impede the reading of it.

These are lovely sentiments. On skin, however, with the limitations due to cellular changes over time, they wil end up being about ten inches across and six inches tall. That’s a HUGE area dedicated to text alone. Let’s say you want a tattoo of a hammer and some clouds, with that Emerson poem. Or you want some trees and a path, with that Frost quotation. What’s going to happen is the text is going to completely overwhelm the imagery, and dilute it.

Tattooing is a visual medium. The whole point of a symbolic tattoo is to take a concept (words) and use the tattoo (image) to express it. Adding lines and lines of text to an image….it’s a bit redundant. Like getting a tattoo of a bird with the word “BIRD” on it- unnecessary and really odd to look at, in the end.

 

You have choices here, of course.

  • You can opt to get just the lettering, the text itself, alone. Well-done, large-enough text by itself is just fine. It will be bigger than you think, but it can look great. This is a good choice if the writing is from a friend or family member, a case in which the meaning of the words matters less than the exact words themselves. Or if you don’t want any images associated with the meaning on you, at all. In the first tattoo posted above, the client didn’t actually want Peter Pan or anything on her; she simply liked the text itself. Same with the Hobbit poem.
  • You can get just an image that sums up and represents the text. For the Frost poem, a landscape of snowy woods, or a waiting horse next to some trees, would be pretty accurate to the poetry. Done in a bleak color scheme it would represent the sentiment of the poetry really well, too. This is really the best choice if the poem is well-known, or if it’s just the feeling and meaning of the poetry that you love so much.
  • A third option is to narrow down the words you’ll add. For the Emerson poem, you could do a hammer and clouds with the words “Work, Courage” or something similar. Or use only one line of the poem, “Dare while others fly” as part of the design. (In a banner, or similar.) This gives you a bit of the poetry without losing the impact of the imagery as much. “miles to go before I sleep”, done in pale text, below a line of trees…that would be a good solution to using the Frost poem as a tattoo inspiration.
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this poem, in full, would have taken up her entire side, leaving no room for the drawing of a woman representing her mother. (the poem in its entirety is on her mother’s headstone.)

I usually suggest to my wordy clients that they go with the third option- I love poetry and books, and think that a snippet of text in a tattoo can actually add to its impact. It also serves as a reminder to the person of the entire written piece. I usually limit the amount of text to about five words, maximum, if there’s any images being tattooed along with it.

If someone wants a very, very long quotation I will do it- but I usually suggest treating the text block as an abstract shape, making it curve to fit the body area being tattooed. It helps a little, and allows you to get neighboring tattoos later in life without too much fuss. Having a lot of straight lines on a floating block can really limit your future options.

If you want one word or short phrase, though, it’s easy. We can treat the text itself as an image, and make it fit. Simple lettering is really fun, playing with text forms is enjoyable and placement becomes a breeze. You can be selective in your quotation and still carry the meaning of the entire text pretty well.
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can I get tattooed today?

1920333_10152487056127712_6697920045449669580_nThis depends on a lot of factors.

You want a tattoo! And you want a tattoo today, or tomorrow. Is it going to happen? Well, if your tattoo is small, simple, and in an easy area to work on, the chances are good that it will happen.

If your favorite shop or artist takes walk-ins or has empty time that day (hint: they’ll usually post on one of their social media sites if they have a cancellation or free time) then it’s even more likely to happen. If all of these things are true, and you call the shop to ask about getting worked on and the counter staff say “come on in, Joe has a few hours open today” then YES, you’re gonna get a tattoo today.

But do you need an appointment?

Usually, yes. Even on that magical day when all those things come together, there will be some things that make an appointment a good idea.

Let me explain what an appointment is, and what it isn’t.

A tattoo appointment is a set time during which your tattoo artist will be doing nothing but tattooing YOU. They will mark that time as “taken” in their schedule.

You will be the priority and that is the time during which you’ll get tattooed. A tattoo appointment is held with a deposit- some artists will take a deposit over the phone, by credit card, or online by paypal or some other means. Others will want you to come in person to leave a cash deposit. Deposits are usually nonrefundable; they ensure that even if you get hit by a meteor on your way to the appointment, the artist doesn’t lose money by telling other people to go away because they’re going to be busy with you. (deposits normally pay for part of your tattoo cost; part of the total you pay at the end)

Without a deposit, you don’t have an appointment. You probably have a consultation. That’s ok, too.

A consultation is a short meeting with a tattoo artist, which culminates in setting an appointment or getting a tattoo done that day.

Setting up a consultation is a good idea, so that the artist can give you a price estimate and figure out the artwork with you. In our original, awesome, everything-goes-right scenario, you’d likely get a consult – jotted into the schedule in pencil, it would mean one of two things.

  1. You will meet up with the artist for 15-30 minutes and discuss artwork, placement, cost, and all the rest. Then they will set up an appointment to do the tattoo at a later time.
  2. You’re next in line to get tattooed, and can wait until your turn to get tattooed that day.

If you have a consult, your artist will meet with you to discuss the tattoo right at that time, but you may have to wait a while to actually get the tattoo. It may need to be drawn differently, or they may need time to figure out technical details to apply it. Someone may have gotten their tattoo started before you arrived, and the artist will finish with them before it’s your turn.

If you’re on a tight schedule, make an appointment, not a consult. If you aren’t sure whether the artist can draw the tattoo on the spot, if it’s a bigger piece or in an odd place (ribs, hands, etc), if it has complicated elements or meanings, or if you know you might have to come back another day, make a consult and bring along your calendar and ideas so you can plan your future appointment. Hope for the best (getting tattooed today!), prepare for the worst (waiting until another day to get the tattoo done).

Here is what I am left with after I have a consultation with someone:

I'll mark placement on a copy of this so I know where it'll be

I’ll mark placement on a copy of this so I know where it’ll be

A rough doodle I made of the art while we were talking. (actually this is a painting by Cy Twombly, but its what all my preliminary sketches tend to look like)

A rough doodle I made of the art while we were talking.
(actually this is a painting by Cy Twombly, but its what all my preliminary sketches tend to look like)

a brilliant idea for what the finished tattoo will look like. (this is Buckminster Fuller, though)

a brilliant idea for what the finished tattoo will look like.
(this is Buckminster Fuller, though)

a bunch of notes in my terrible handwriting that seem to have nothing to do with the tattoo but actually are notes about your tastes, aesthetic, ideas, hopes, dreams, and how awesome your glasses were

a bunch of notes in my terrible handwriting that seem to have nothing to do with the tattoo but actually are notes about your tastes, aesthetic, ideas, hopes, dreams, and how awesome your glasses were, including a deadline by which I want to get the art finished.

lots of coffee, and time

lots of coffee, and time

a sketch finished after the coffee and time

a sketch finished after the coffee and time

resonanteye geometric mandala back tattoo in progress

finally the appointment day arrives and it begins.

Now, let’s talk about just walking in.

A walk-in is simply going to the shop, getting in line, and waiting your turn to get your tattoo that day.

Some shops and artists encourage this and others don’t like it. Best way to find out if it’s going to work? Just call the shop and ask- “do you take walk-ins?” or “does anyone have time for a walk-in today?” They will let you know. If your art is something that needs lots of drawing time,or if a bunch of other people show up at the shop before you, they may not be able to tattoo it that day. They may not have time. BUT! If your tattoo is pretty simple, or if it’s the kind of thing that particular artist likes to draw and can draw easily, then yes you will be able to walk in and wait your turn and get a tattoo, all in one day.

 

Here are some examples of things that I have done as walk-ins:
wpid-wp-1437889848161.jpegflower tattoo11951279_10153168436387712_1654153991962033826_nIMG_20150509_162856tattoo over stretchmarksjalapeno tattooIMG_20150621_165854DSC_0056

You’ll notice that some are very simple, and some are more complex. The complex stuff? It’s all stuff I like to draw, and can draw very quickly and easily right then and there. If you wanted something I wasn’t proficient with, I’d have to make a date for later and really take time with the drawing. Some of these, I had drawn beforehand- in my sketchbook- and people walked in and chose them from my drawings, or asked for something similar and I could use that drawing to work from. So it really depends on the artist, your flexibility, and other factors.

Personally, I always leave free time on the weekends to take walk-ins. I love spontaneity, and I have a big collection of drawings of “stuff I wanna tattoo on people” for folks to look at and pick from. I also like to draw some subjects so much, that drawing  then tattooing them is easy for me (flowers, trees, plants). Usually my walk-in days get filled up by about halfway through, so anyone who runs in to the shop late hoping for time is SOL, though.

Now, I know that a lot of people think things are small and simple- and they’re not. I mean to you it may seem a simple design, but to us it may be a nightmare. There’s reasons for this- difficult placement, redrawing time, drawing time, planning out geometry or something. I can’t go into it too much because there are a million and one reasons why what seems a simple tattoo may in fact be a complex one to actually apply. In a lot of cases, people walk in wanting a thing that looks simple on paper, but then have to make an appointment to get it done later just so I have time to figure out that translation work and prepare the art correctly. Here are a few like that:

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DSC_0064megaman tattoo

 

they may look simple enough, but they took planning and redrawing to get right.
So to sum up:
  • Yes, some people take walk-ins. Call the shop and ask. Be prepared to wait in line for your turn.
  • Yes, consults are a good thing. You might get tattooed that day,or you might have to make an appointment. Nothing is guaranteed. You don’t need a deposit to talk to an artist and the consultation itself costs nothing.
  • Yes, appointments are the only way to be sure you will get tattooed at a specific time and day. Many times you’ll need to make one anyway, just because the artist needs to work on the concept to make it right. You’ll always leave a deposit to hold an appointment.

Good luck, and don’t be afraid to email or call the shop or the artist to find out how they handle each of these things. We have counter staff to handle that- we pay them to be nice to you and find a way for you to get tattooed. I like emails a lot, and I do a lot of online consultations too- some artists don’t, this is purely a matter of personal taste. If you have an artist who is responsive about emails, you can always email directly. Don’t be shy, though. We want you to get tattooed, today, or as soon as possible, because we love tattooing you.

bonus: a few tattoos that took consults AND appointments to get done.

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