selling art online - resonanteye

the 6 worst pieces of promotion advice for artists, and the real solutions.

15th of September 2014

In artwork, complaints, deep thoughts, how-to, interview with the artist, money, posts with links in them, posts with lists in them, questions, stuff for sale, tech, you,

After countless suggestions of sites to use for promotion, I’m starting to realize that several things do not help at all:

1. Selling on more sites, adding more print-on-demand stores, or more marketing profiles.

When you ask most people “how should I promote my art?” you will often get well-meaning people, telling you “you should sell at *printsite*!” or “are you on *marketsy* site yet?” or even “maybe you should sell them on *auctionworld*!” “Do you have a *deviantshit* profile???” It’s as if they purposely misunderstood your question! “But I already sell on *somesite*!” You protest. “I already have a *americanartprints* profile, do I really need to be on *shirthoarders* too?”
You know, and I know, that you already ARE selling your work on a site like these. There is already at least one site out there with your work on it, for sale, clearly marked prices and all. What you need isn’t TEN MORE OF THOSE, you need PEOPLE TO GO TO THE ONES YOU ALREADY HAVE, and spend their money on your work. Yet asking how to do this never gets that kind of response! This is because most people have one or two sites they have heard of, vaguely, or bought something from once, and so they assume- if you are asking how to promote, it’s because you don’t even know where to list shit.

Most people aren’t trying to sell art. They’re buying it. So yeah- if ten people suggest *randomprintplace*, you should check it out, maybe. Because you already know ten people shop there. But be wary of paying for a bunch of shops or profiles on these sites, because they usually don’t offer much return. (If you DO need to know which sites to sell on, you’re not ready to promote the art yet. concentrate first on listing it, a lot of it, all in one place. I like redbubble for print-on-demand and squareup market for direct sales of originals. )

2. Writing in-depth or posting art directly on social media sites instead of your own.

I keep my favorites to the left.

Let me guess- you post your work to facebook, twitter, tumblr, instagram, googleplus, wanelo, weheartit, pinterest, linkedin, and maybe even a few dozen other places like this. You’re exhausted. You put off making stuff because you spend way too much time in an endless round of liking and sharing and pinning and chatting with people who never buy a damn thing. Then you get caught up in talking to friends and family, and somehow the day is gone and you actually didn’t do anything you could call “work”. I know. OH TRUST ME I KNOW. Then you go look at your own site, your own blog on your own domain and there’s only like two views. Ghost town. Well, of course it’s a ghost town! You don’t live there, you live in social networks, and you don’t invite anyone there- you talk to them on facebook!

How many people on there do you NOT know? How many people on there BUY things from you that way? I know I get sales to previous clients or friends on these sites sometimes, so it’s tempting to post there a lot, and spend time interacting, and all that…and call that “promotion”. But it’s not, really. It’s not work-related, it’s not promoting, if you do it that way. It’s either time spent with friends hanging out, or you’re just creating content for free so someone else can make money off of your work.
How social sites work, you see, is that people who make things and write stuff, they post these things on that site. That site then slaps ads everywhere and rolls in the dough. If they find out they can charge you to post your work too, they will. They’ll take the ad money YOU and YOUR WORK attracted, and ALSO charge you too. Without your work and your writing and your time spent there, THEY DO NOT MAKE MONEY FROM ADS or datasharing or…or any money AT ALL. YOU ARE PAYING THEM TO GET PAID. There are solutions to this, which will be in the next section (if you click through)

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is your art good enough to sell online?

31st of July 2012

In art, artwork, deep thoughts, DIY, how-to, interview with the artist, learning, money, motivation, original art, pictures, posts with lists in them, questions, step by step, tech,

Short answer? Yes.

Long, realistic answer?

I show you my heart.

Putting your art up online is kind of like showing it in a gallery. You may not be the best at your particular art style, but if you want to improve, showing the internet what you are doing is a good way to get better. There are so many skill levels, so many ways of expressing yourself; the internet is home to them all.

If you’re really timid, start slow. Use deviantart, and request critiques. Once you feel like you can handle more harsh views, try some art forums, and ask for opinions.

Or, alternately, you can dive right in. We all start where we are. Try to get very good pictures of your work. never upload giant files; upload files that are just big enough to look good on a monitor, no larger. Image theft is common, and sometimes unintentional. If you watermark unobtrusively, and only upload smaller files, you’ll find more people credit you when reposting or sharing your work. You want people to do that, because that is how you will sell your art online.

Etsy is a good starter for artists. It’s not the best venue for fine art, but it can be a good way to get your feet wet. Be cautious, though, as most of the advice on using etsy is not written with art in mind, but easily-reproducible craft. Your painting can’t be tagged and posted the same way a t-shirt can. This is why etsy is only a starter site.

The Craftstar has a decent art section, but you will have to have a paypal and pay for listing in advance.

You could also opt for one of the other sites geared for art sales- originals are harder to sell most places than prints, but it IS possible to sell just originals online.

If you are just starting out, keep your prices as low as possible. Once you are selling your work on a regular basis, then you can raise your prices. At first, it’s unknown if you will succeed or not. Most people not only buy art for its look, for how it grabs the eye, but also for the artist’s longevity, their name, their history. Build your history a little!

It’s the internet. You should maintain privacy for your own comfort and safety of course-but letting people get to know you, talking about deep or personal things, lets the viewer understand the origin of your works, and become more invested in them. Give them a chance to find out where the art came from. You can be a cantankerous bitch hermit like me and STILL be capable of showing your inner self online. You don’t have to be outgoing to do it; you can talk as if the site was your own art journal, your own notes about each piece.

So- yeah. Your art is good enough to sell online- at etsy or anywhere else. Keep your expectations of sales low at first, and your prices the same, and then as time passes you will see how your work can fit into the greater whole of online art.

And if you need encouragement, ask for it. And if you need a slap on the wrist, or a sound drubbing, you should ask for that too. All the help you could ever want from other artists lives inside your computer, but it can only do you good if you put your own work in there too.