Recently, I posted about how it was a waste of time to post anything in-depth directly to sites like facebook. You might think that it would be ok to do that, if you had a bottomless source of funds to pay to “boost” your posts.

It’s still a waste of time.

As things stand, people can follow or “like” you or your page on fb. About ten percent of those people will see anything you post- the site uses a specific algorhythm to prevent everyone who followed from seeing your posts. They want you to pay for that.

People following your page probably don’t realize this; they think you just rarely, or never, post. But facebook makes sure you know that you can pay them for the privilege of letting your posts get through.

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